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the IKEA business idea
"We shall offer a wide range of well designed, functional Home Furnishing products at prices so low that as many people as possible will be able to afford them."
Here in IKEA Malaysia, we have systematically reduced our prices every year so that we will always be on the side of the customer. This has been made possible mainly because we use the full strength of the IKEA concept and the IKEA organization to purchase in large numbers, using the best supply chain methods to keep prices low. In the store, we request that you, the customer, do your part to shop on your own, and together, we save. |
