“We shall offer a wide range of well designed, functional Home Furnishing products at prices so low that as many people as possible will be able to afford them.”
Here in IKEA, we have systematically reduced our prices every year so that we will always be on the side of the customer. This has been made possible mainly because we use the full strength of the IKEA concept and the IKEA organisation to purchase in large numbers, using the best supply chain methods to keep prices low. In the store, we request that you, the customer, do your part to shop on your own, and together, we save.
At IKEA, our vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
The Swedish approach to design is also the basis of the IKEA range, which to this day is developed in Sweden. The home furnishings are modern but not trendy, functional yet attractive, human-centered and child-friendly and represent the fresh, healthy Swedish lifestyle through their carefully chosen colours and materials. These ideas are closely linked to IKEA origins in Småland Southern Sweden, where the people have a reputation for working hard, living on little and making the best possible use of the limited resources they have.